Motorsports teams and properties are unlike any other in professional sports.

For starters, motorsports teams and properties are not franchised. Second, the majority of these teams rely on sponsorship revenues to fund their operations. Third, the star (the driver) is a contracted employee and can change from contract to contract.

In addition, each team or property has intellectual assets, such as media, licensing, technology and personnel that influence the value of the organization.

Completely understanding every facet of a team or property is imperative for sustained financial growth. Leverage can assist you in evaluating any of the following investment scenarios:

• New team ownership
• Existing team ownership
• Property ownership
• Event development